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Hammond’s Turns Whoopie Pie into a Chocolate Bar

Hammond's Candies - Saturday, April 12, 2014

“Most innovative” in 2012 and 2013, award-winning line expands with new flavors. 

March 25, 2014 (DENVER, CO) – Hammond’s Candies has designs on a third consecutive honor as creators of the National Confectioners Association’s Most Innovative New Product of the Year. The company has expanded its line of award-winning gourmet chocolate bars with inventive new flavors yet again, introducing the particularly rich and unique “Whoopie Pie Chocolate Bar,” a thick dark chocolate shell stuffed with sweet cream filling. Like Hammond’s previous innovation award winners “Peanut Butter and Jelly Sandwich” (2012) and “Red Velvet Cake” (2013), “Whoopie Pie” captures the entire flavor profile of a beloved treat.

“We’ve translated the whole Whoopie Pie taste experience in way that’s familiar, but fresh and absolutely delicious,” said Andrew Schuman, Hammond’s president and CEO. “Consumers are intrigued with the creative flavors of this line of chocolate bars and we aim to consistently exceed their high expectations. ‘Whoopie Pie’ really delivers. It’s surprising, special and ‘crave-able.’”

In addition to “Whoopie Pie,” Hammond’s is introducing “Cookie Dough,” a milk chocolate bar encasing everyone’s favorite unbaked indulgence. The new bars join a line-up that spans from classics such as “Peanut Butter Cup” and “Double Chocolate Truffle” to sublime combos of sea salt and caramel to the imaginative decadence of “Pigs N’ Taters,” a mix of chocolate, potato chips and crispy kosher bacon bits. All are beautifully presented in Hammond’s award-winning packaging, making them perfect for gifts and special treats.

About Hammond’s Candies
Founded in 1920, Hammond’s is one of the nation’s premier, classic candy brands, renowned for its stunning, hand-pulled candy canes and lollipops. Its diverse line of delicious milk and dark chocolate bars was launched in 2012 and carries on the Hammond’s tradition of respect for candy’s very special appeal.

Visit Hammond’s in May at the Sweets and Snacks Expo in Chicago to see the entire line of gourmet chocolate bars, caramel and

marshmallow confections, and classic candies. More information is available at www.hammondscandies.com, or by calling 1-800-CANDY-99 (1-800-226-3999). Follow Hammond’s Candies on Facebook at http://www.facebook.com/hammondscandies and now on Pinterest at http://pinterest.com/hammondscandies/.

Media contact: Beth Dempsey, for Hammonds Candies
beth@bethdempsey.com or 248.349.7810

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